To bring greater attention to the clothing manufacturing process, Known Supply has debuted a bold new shirt dubbed the 'I Know Who Made This Shirt' tee. Featuring hand-written labels inside, the new t-shirts bring greater awareness to the people behind each pieces of clothing.
The I Know Who Made This Shirt tee was originally created to help connect the buyer to the person who actually produced the piece of clothing. As Travis Hartanov, co-founder of Known Supply, explains, "As a culture we have prioritized cheap prices and fast trends over an awareness for how those goods were produced." Thus, Hartanov believes there is a need for consumers to pay greater attention to the human beings behind their clothes. To do so, the I Know Who Made This Shirt tee features the signature slogan on the front and a hand-written label inside that is signed by the maker of the shirt.
With the rise of slow fashion and the fair trade movement, the new shirt helps to bring awareness to an important ethical issue.
Hand-Written T-Shirt Labels
Known Supply's 'I Know Who Made This Shirt' Tee Features Signed Labels
Trend Themes
1. Hand-written Labels - The use of hand-written labels on clothing items brings attention to the human beings behind the clothes and fosters a connection between consumers and producers.
2. Slow Fashion - The rise of slow fashion emphasizes the importance of ethical clothing manufacturing processes and encourages consumers to make informed choices.
3. Consumer Awareness - There is a growing need for consumers to pay greater attention to the people who produce their clothes, leading to increased demand for transparent supply chains and visibility into production processes.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate hand-written labels and promote ethical manufacturing practices as a way to differentiate their brands and appeal to conscious consumers.
2. Textile Manufacturing - In the textile manufacturing industry, there is an opportunity to adopt transparent supply chains and promote fair trade practices to align with the growing demand for slow fashion.
3. Consumer Goods - The consumer goods industry can benefit from promoting consumer awareness by providing detailed information about the production processes and the people involved in making their products.