Denmark-born model Freja Beha Erichsen looks fierce and edgy in her latest work for i-D Spring 2010. The brunette model, who began her career in 2005 walking in international shows, tranforms herself effortlessly into a rock and roll-inspired goddess.
Shot by photographer Emma Summerton and rocking ensembles created by Edward Enninful, Freja has an attitude that jumps right off the pages. Check out the hot shoot above.
Implications - Rockstar fashions have evolved and changed dramatically over time, but what has not changed is the influence that these iconic styles have on the fashion and art world. In this celebrity-obsessed culture, consumers are eager to emulate the styles of rockstars and musicians and their influence even extends beyond fashion.
Metallic Rocker Bodysuits
Freja Beha Erichsen Transforms in i–D Spring 2010
Trend Themes
1. Rock-inspired Fashion - The success of metallic rocker bodysuits worn by models like Freja Beha Erichsen presents a disruptive innovation opportunity for fashion designers looking to incorporate edgy, rock-inspired fashion into their collections.
2. Celebrity-influenced Style - The trend of consumers emulating the style of musicians and celebrities presents a disruptive innovation opportunity for fashion brands to create collections inspired by popular icons.
3. Artistic Photography in Fashion - The striking images of Freja Beha Erichsen in i-D Spring 2010 presents a disruptive innovation opportunity for photographers and fashion brands to align with artistic and edgy photography as a means of showcasing their collections.
Industry Implications
1. Fashion - Fashion brands can capitalize on the demand for edgy, rock-inspired fashion presented in metallic rocker bodysuits worn by models like Freja Beha Erichsen.
2. Celebrity Influencer Marketing - The trend of consumers emulating the style of musicians and celebrities presents a disruptive innovation opportunity for brands to partner with influencers to promote their collections.
3. Photography - The striking images of Freja Beha Erichsen in i-D Spring 2010 highlights the potential for fashion photography to become more artistic and edgy, presenting an opportunity for photographers to have their work featured in fashion campaigns.