The i-D Magazine Spring 2012 edition boasts a regal editorial, ‘Don’t Be a Drag, Just Be a Queen.’ The series follows a modernized idea of monarchy, borrowing motifs from both fairy tales and royal realities. The models are adorned as warrior rulers, with strong structural apparel and fierce makeup. Styled by Irish designer Alastair McKimm, the series favors gold detailing and leathers. Memorable pieces include a flaked black frock, reminiscent of dragon hyde, and beaded sheer dress with military shoulders and a feather neck brace.
Photographed by Amy Troost, the editorial stretched what we assume royalty to be. Here, the audience sees ferocious, brave, cunning individuals. i-D asked the models what they would do if they were a queen for a day. Answered varied from forcing the monarchy to dress as punks, and singing the Bohemian Rhapsody.
Modern Monarchy Editorials
The i-D Magazine Spring 2012 Edition Features Macabre Queens
Trend Themes
1. Modernized Monarchy - Opportunity for innovative fashion designers to create modernized royal attire with edgy and fierce elements.
2. Warrior Rulers - Potential for cosmetic companies to develop makeup products and techniques that embody the fierce and powerful aesthetic of warrior rulers.
3. Reimagined Royalty - Opportunity for photographers and media platforms to create editorial content that explores alternative and unconventional depictions of royalty.
Industry Implications
1. Fashion Design - The fashion design industry can embrace the trend of modernized monarchy by creating unique and edgy royal apparel.
2. Cosmetics - The cosmetics industry can capitalize on the warrior ruler trend by offering makeup products and techniques that help individuals achieve a fierce and powerful look.
3. Photography and Media - Photographers and media platforms have the opportunity to reimagine royalty and create editorial content that challenges traditional portrayals.