In the I.D. Fall 2010 issue, Lindsey Wixson expresses several personalities, affirming that "playing a character is the best part of being a model." Each of these images features a different persona portrayed.
Photographer Emma Summerton captured Wixson in looks from Just Cavalli, Y-3 and D&G, styled by Edward Enninful. This animated spread from I.D. Fall 2010 shows how diverse in character a model must be in order to keep up with the different looks each season.
Shape-Shifting Spreads
I.D. Fall 2010 Features a Model with Multiple Personalities
Trend Themes
1. Model Personalities - Opportunities for modeling agencies to explore unique personal branding and multifaceted campaigns by showcasing models with diverse personas.
2. Dynamic Styling - Disruptive innovations in fashion industry towards personalized styling services that take into account the unique shapes, personalities, and preferences of the customers.
3. Interactive Fashion Spreads - Innovative fashion spreads featuring augmented reality technology that allows customers to try on clothes virtually and creates a personalized shopping experience.
Industry Implications
1. Modeling Agencies - Modeling agencies can disrupt the industry by exploring new ways to match models with brands based on their unique personalities and personal branding.
2. Fashion Styling Services - Fashion companies can create disruptive innovations through personalized styling services that offer customers tailored products and experiences based on their individual personalities and preferences.
3. Fashion E-commerce - Fashion e-commerce companies can use technology to create interactive fashion spreads featuring augmented reality technology that offers personalized shopping experiences and try-on options.