The Hyundai Card Music Library is a stunning structure designed by architect Choi Moon-kyu of the Seoul office Ga.A Architects and accessible to Hyundai Card Members. The stunning library structure also includes an underground stage that can hold concert events of up to 500 people. The facilities also include three recording studios.
The Hyundai Card Music Library has a collection of 10,000 rare vinyl records and the entire back catalog of Rolling Stone magazine. Hyundai Card holders can bring up to two guests at a time to the library.
Previous to the Hyundai Card Music Library, Hyundai Card opened libraries dedicated to design and travel. These innovative themed library showcase how a larger brand can experiment with the sharing economy.
Vinyl Lending Libraries
The Hyundai Card Music Library is Accessible to Card Holders in Seoul
Trend Themes
1. Vinyl Record Revival - The rise of vinyl lending libraries presents an opportunity for businesses to tap into the growing market of vinyl enthusiasts by providing unique and curated collections.
2. Theme-based Libraries - The concept of themed libraries offers businesses a chance to create immersive and specialized spaces that cater to specific interests, expanding the idea of what a library can be.
3. Shared Economy Experiments - Innovative sharing economy models like the Hyundai Card Music Library demonstrate potential for businesses to explore new ways of providing exclusive benefits to customers and building brand loyalty.
Industry Implications
1. Music - The vinyl lending library trend opens up opportunities for music retailers, streaming platforms, and record labels to collaborate with libraries and offer unique experiences to customers.
2. Hospitality - Hotels and resorts can explore the concept of themed libraries to provide guests with curated collections and create memorable experiences that differentiate their offerings.
3. Luxury Brands - Luxury brands can take inspiration from the shared economy experiments in creating exclusive membership libraries that offer curated content and experiences to their loyal customers.