This holiday season, MAC Cosmetics wants to turn things on its head with its new Hypnotizing Holiday 2021 collection.
The Hypnotizing Holiday 2021 collection is a holiday makeup collection with an optical illusion-inspired theme. The holiday lineup features makeup kits curated by products type, color, and more. For instance, the Mistletoe Matte Powder Kiss Lip box features five iconic MAC lipsticks, whereas the Face Look in a Box pack comes with lipstick, lip primer, eyeshadow, and eyeliner. And just as the name suggests, each kit comes in hypnotic packaging, like a hypnotic gift bag with two secret compartments. As the brand sums it up: "From all-new, limited-edition colors for eyes, lips and face to spellbinding ready-to-gift kits and beyond, there’s enough M·A·C magic for everyone on your list."
The Hypnotizing Holiday 2021 collection is available now online and in stores.
Optical Illusion-Inspired Makeup
MAC Just Launched Its Hypnotizing Holiday 2021 Collection
Trend Themes
1. Optical Illusion-inspired Makeup - The trend of using optical illusions as inspiration in makeup designs opens opportunities for cosmetic brands to create unique and eye-catching products for consumers.
2. Curated Makeup Kits - The trend of offering makeup kits with curated products allows cosmetic brands to create specific product sets that target specific uses and occasions, offering customers convenience and ease of application.
3. Ready-to-gift Beauty Products - The trend of offering ready-to-gift makeup kits in unique and creative packaging allows cosmetic brands to create personalized and convenient gifting options to appeal to holiday shoppers.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the trend of using optical illusions as inspiration and offering curated makeup kits for specific needs and occasions to capture the attention of makeup enthusiasts and the holiday market.
2. Gift and Specialty Stores - Gift and specialty stores can leverage the trend of offering ready-to-gift makeup kits in unique and creative packaging to offer personalized and convenient gifting options to holiday shoppers.
3. Event Planning Industry - Event planners can incorporate the trend of using optical illusions in makeup designs to create exciting and unique makeup looks for special events and occasions.