Youthful Soccer Boots

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The Hypervenom Liquid Diamond Pack Inspires Kids to Express Themselves

This edition of the Nike Hypervenom Liquid Diamond Pack is designed to encourage young footballers to express themselves both on the field of play and in their daily lives, taking the cue from Brazil and FC Barcelona superstar Neymar. Not only does Neymar not shy away from trying extravagant things on the field and delighting his fans -- and frustrating his opponents -- he is also flashy off the pitch, and it is this free spirit that the collection hopes to invoke in young footballers.

Each shoe in this junior edition of the Nike Hypervenom Liquid Diamond Pack is inspired by the colorways of the main adult-sized boots. Like those boots, the boots in this pack feature colorful accents that symbolize Neymar's personality, free spirit and desire to express himself on and off the pitch.
Trend Themes
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2. Expressive Football Gear - Disruptive innovation opportunity: Develop a line of football gear that incorporates colorful accents and unique designs to inspire young players to express themselves.
3. Celebrity-inspired Sportswear - Disruptive innovation opportunity: Design a collection of sportswear for kids that takes cues from popular athletes and aims to invoke their spirit and style.
Industry Implications
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3. Children's Fashion - Disruptive innovation opportunity: Revolutionize the children's fashion industry by offering trendy and expressive clothing options inspired by sports and athletes.

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