Nike is reigniting the hype for the ‘Hyperdunk X’ silhouette, a sneaker that debuted in 2018 and has been on the brand’s hiatus list ever since. The ‘Hyperedunk’ was known as a basketball shoe that incorporated Flywire technology and Lunar foam, and was also known as the Nike sneaker that held a place in Nikola Jokic’s heart. The upcoming colorway references the Denver Nugget’s player by adopting his name.
The new sneaker boasts improved Flywire technology for added stability and style, while the sneaker itself relies on a white base construction and yellow hues on the eyestays. Navy blue accents can be found on the lining and the Swooshes, with the midsole boasting a speckled pattern that incorporates both yellow and blue dots.
The Nike Hyperdunk X ‘Nikola Jokic’ will release shortly via Nike and select retailers.
Speckled Hi-Top Basketball Shoes
Nike Returns with the 'Hyperdunk X' in a 'Nikola Jokic' Colorway
Trend Themes
1. Flywire Basketball Shoes - Opportunity for brands to improve upon the Flywire technology in basketball shoes for added stability and style.
2. Speckled Sneaker Design - Opportunity for brands to experiment and innovate with speckled patterns in sneaker designs.
3. Athlete-inspired Sneaker Colorways - Opportunity for brands to create sneaker colorways inspired by popular athletes to gain more attention and hype around their products.
Industry Implications
1. Athletic Footwear - Brands in athletic footwear should experiment with improving upon Flywire technology and utilizing speckled patterns in sneaker designs.
2. Sports Sponsorship - Sponsorship opportunities for brands to work with popular athletes, like Nikola Jokic, to create athlete-inspired sneaker colorways to gain more attention and hype around their products.
3. Retail - Retailers should consider offering athlete-inspired sneaker colorways, like the Nike Hyperdunk X ‘Nikola Jokic,’ to attract sneaker enthusiasts and fans of popular athletes.