UK brand Hype teamed up with photographer Laurence Howe and creative director Hollie Maya to bring us this gorgeous, summery lookbook, shot in the idyllic seaside town of Whitstable.
A small town in the southeast end of England, Whitstable has a population of about 30,000. It's the type of place that boasts quaint homes, charming tourist shops and, most of all, bored locals -- each complete with the listless, faraway look of a person who's dreaming far beyond the coastal boarders of their hometown.
The antiquated aesthetic of the town is well-matched with the brand's signature style of outlandish floral prints, as well as some new additions, which include slogan print tees that feature small town maxims, such as "Kill them with Kindness."
Floral Seaside Lookbooks
Hype Debuted Its Summer Collection with a Whimsical Lookbook
Trend Themes
1. Floral Prints - Opportunity to incorporate bold and outlandish floral prints into fashion designs, disrupting traditional patterns.
2. Slogan Print Tees - Chance to create unique and personalized slogan print tees that resonate with small town values, offering a disruptive alternative to generic t-shirts.
3. Seaside Fashion Lookbooks - Innovation opportunity to showcase fashion collections in idyllic seaside locations, creating a dreamy and aspirational aesthetic.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of incorporating bold floral prints and personalized slogan tees in their collections.
2. Photography - Photography industry can explore the demand for capturing fashion lookbooks in unique and picturesque seaside locations.
3. Tourism - Tourism industry can leverage the appeal of seaside fashion lookbooks to promote idyllic coastal destinations and attract visitors.