Knowing that new home appliances are needed for the post-lockdown era, Beko created a new portfolio of household products called Hygiene Shield. There are seven new appliances in all, each of which uses disinfection programs and functions to kill more than 99% of bacteria and viruses.
Inspired by nature, the product line uses steam and heat to keep homes safe. The line includes products like the UV cleaning cabinet, the Combi refrigerator with a disinfection drawer and the HygieneShield washing machine, washer dryer, oven and dishwasher.
In all areas, consumers are looking for ways to deep-clean their homes and keep surfaces clear of unwanted contaminants. As well as being diligent with everyday items like mobile phones and keys, people are also looking for solutions to support hygiene at home.
Hygienic Home Appliances
Beko's Hygiene Shield Helps to Kill Bacteria and Viruses
Trend Themes
1. Hygienic Household Products - Beko's Hygiene Shield line of home appliances uses disinfection programs and functions to kill over 99% of bacteria and viruses, catering to the consumer demand for deep-cleaning and hygiene support at home.
2. Steam and Heat Disinfection - Beko's Hygiene Shield line utilizes steam and heat to provide effective disinfection, offering an opportunity for innovation in the development of new cleaning technologies using natural methods.
3. Increased Focus on Home Hygiene - The post-lockdown era has led to a heightened focus on home hygiene, creating a market opportunity for companies to develop and offer innovative products and services that prioritize cleanliness and disinfection.
Industry Implications
1. Appliance Manufacturing - Appliance manufacturers can capitalize on the demand for hygienic household products by developing and producing innovative home appliances that incorporate disinfection features and technologies.
2. Cleaning and Sanitization Services - The increased emphasis on home hygiene presents a disruptive innovation opportunity for cleaning and sanitization service providers to develop new offerings that cater to the demand for deep-cleaning and ensuring safe and hygienic living environments.
3. Health and Wellness - The growing consumer interest in maintaining a clean and hygienic living environment provides an opportunity for the health and wellness industry to offer products and services that promote cleanliness, disinfection, and overall well-being.