There are countless hydration beverages on the market but Crunchy Hydration sets itself apart with a product portfolio that includes solutions specifically created to help people with anxiety. The brand encourages "mindful hydration" with its line of sparkling herbal waters made with adaptogens, nootropics and CBD. In this range, Crunchy Hydration offers products like the watermelon-flavored Calm with L-Theanine, chamomile, Vitamin D and Himalayan salt, as well as Energize, a mango-flavored hydration drink that promotes a relaxed and focused state of mind with green tea extract, as well as L-Theanine and Himalayan salt.
Crunchy Hydration offers subscriptions for its range of hydration beverages and members of its monthly club gain access to limited-edition seasonal herbal waters and other exclusives.
Mindful Hydration Beverages
Crunchy Hydration is on a Mission to Help People with Anxiety
Trend Themes
1. Adaptogenic Beverages - Companies can create hydration beverages that contain adaptogens, which are non-toxic plants that help the body resist physical, biological or chemical stress, to promote a healthier body and mental balance.
2. Nootropic-infused Beverages - Companies can add nootropics, which are cognitive-enhancing supplements that can improve memory, creativity and motivation, to hydration beverages to cater to consumers' cognitive improvement goals.
3. Cbd-infused Beverages - Companies can create hydration beverages that contain CBD, which is a non-psychoactive compound extracted from hemp plants that have been claimed to help with anxiety and depression, to market to consumers who want a calming effect from their beverage.
Industry Implications
1. Health and Wellness Industry - Brands in the health and wellness industry can innovate in the beverage category and incorporate adaptogens, nootropics and CBD to enhance the wellness benefits of their products and appeal to consumers seeking healthier and more mindful options.
2. Subscription-based Beverage Industry - Companies in the subscription-based beverage industry can offer limited-edition seasonal drinks and exclusive access to entice customers to become subscribers and create loyalty in their brand.
3. Functional Beverage Industry - Companies in the functional beverage industry can create products that target specific health needs, like anxiety, or cognitive enhancement, and use unique ingredients like adaptogens, nootropics and CBD to differentiate themselves from other competitors and appeal to consumers looking for functional benefits in their drinks.