HUN Wine's 'The Worst Time to Launch a New Brand' campaign was launched in partnership with creative agency TBWA. The series of outdoor ads is attention-grabbing, humorous and addresses the alcoholic beverage brand's pandemic-related shortcomings.
Before the COVID-19 pandemic, HUN Wine planned to offer its product at festivals, planned to host a fun launch party and got ready to launch in supermarkets across the UK. Once the pandemic hit, its plans were all put on hold, thanks to a pause in public gatherings, events and the initial UK lockdown.
Despite of the brand's shortcomings, its sense of humor is prevalent with a brief that reads "While most would say this is the worst time to launch a new brand, we did it anyway with outdoor ads for no one to see." Some of the most fun messages featured on its billboards include "Did you see our advertising campaign? No didn't think so" and other tongue-in-cheek slogans.
Tongue-in-Cheek Beverage Marketing
HUN Wine's New Billboards Address Pandemic-Based Shortcomings
Trend Themes
1. Humorous Marketing Campaigns - Opportunity to engage consumers and create brand awareness through humorous and attention-grabbing advertising campaigns.
2. Adapting to Pandemic Challenges - Opportunity to innovate and find alternative ways to launch and promote new brands amidst pandemic-related limitations.
3. Creativity in Outdoor Advertising - Opportunity to use outdoor billboards as a creative platform for unique and eye-catching messaging.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for alcoholic beverage brands to adapt their marketing strategies to capture consumer attention and address pandemic-related challenges.
2. Creative Advertising Industry - Opportunity for creative agencies to develop innovative and humorous marketing campaigns for brands facing pandemic-related obstacles.
3. Event and Festival Industry - Opportunity for event and festival organizers to explore alternative methods of showcasing and promoting new brands during periods of restricted gatherings.