Sabra teamed up with celebrity chef Charity Morgan to create a limited-edition hummus kit for Game Day that can be used to assemble a custom hummus board at home. The Create Your Own Play snack kit is full of nourishing plant-based favorites like a full-size tub of Sabra hummus, hot sauce, crackers, seasonings and even collectible chickpea sun and football-shaped spice stencils.
With the kit, there are tons of ways that hummus lovers can arrange their snacking board for dipping and spreading or preparing cooked snacks. The kit helps to simplify the process of purchasing Game Day snacks, especially during a time when people are putting more effort into preparing their own meals and snacks.
Customizable Hummus Kits
Sabra's Create your Own Play Snack Kit Creates a Game Day Hummus Board
Trend Themes
1. Customizable Snack Kits - The rise of customizable snack kits presents opportunities for companies to create DIY food experiences and allow consumers to be more involved in their meals.
2. Plant-based Snacks - The growing demand for plant-based snacks creates opportunities for companies to develop and market healthy snack options.
3. DIY Food Preparation - The popularity of DIY food preparation creates opportunities for companies to provide customized tools and accessories that aid in cooking and meal prep.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the customizable snack trend by offering a variety of DIY food experiences for consumers.
2. Plant-based Food Industry - The plant-based food industry can take advantage of the demand for healthy snack options by offering more plant-based snack options that are easily customizable by consumers.
3. Kitchen Accessories Industry - The kitchen accessories industry can benefit from the DIY food preparation trend by offering customized tools and accessories that aid in cooking and meal prep.