The users that submit their photos to FUH2.com are vehement in their distaste for Hummers--H2’s, to be specific. The site outlines all of the H2’s most unsavory, gas-guzzling quantities, then encourages like-minded readers to submit their own photos expressing their hate for H2’s in bird-flipping form. To date, there are over 474 pages of photos from all over the world.
The site inspired Diane Nerwen to create a montage of FUH2 images interspersed with Hummer commercials.
Hummer Haters Unite
FUH2 Gallery of H2 Images
Trend Themes
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Anti-vehicle Culture — Opportunity to create alternative, eco-friendly transportation options and marketing strategies.
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Online Activism — Opportunity to create platforms and campaigns that empower people to express dissent and effect change online.
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Sustainable Marketing — Opportunity to market products and services that align with environmentalist values such as lower carbon footprint and energy efficiency.
Industry Implications
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Automotive — Opportunity to innovate towards sustainable transportation, develop hybrid or all-electric models that appeal to the eco-conscious market.
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Social Media — Opportunity to develop and facilitate online platforms and communities that enable activism, dissent, and social justice.
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Advertising — Opportunity to develop advertising strategies that align with public concerns over environmental sustainability and social responsibility.