In light of a failed deal to sell the brand to a Chinese automaker, General Motors has decided that it’s time the Hummer is declared dead.
The gas guzzling Hummer SUV was based on Humvee military vehicles and went into consumer production in 1992. Sales in 2009 were down 67 percent from 2008. Hummer is the third brand shutdown that is the result of GM’s bankruptcy reorganization.
This is no doubt a reason for the Earth Liberation Front, a group of militant environmentalists who set fire to Hummers in California and are suspected of dumping acid on them in Oregon, to celebrate.
Discontinuing Gas Guzzlers
GM No Longer in the Pink, Hummer Declared Dead at Age 18
Trend Themes
1. Electric Suvs - Opportunity for automakers to produce electric SUVs as a sustainable and eco-friendly alternative to gas guzzling vehicles like the Hummer.
2. Sustainable Manufacturing - Opportunity for automakers to invest in sustainable manufacturing practices to reduce the environmental impact of car production and appeal to eco-conscious consumers.
3. Car Sharing Services - Opportunity for car-sharing services to offer electric SUVs as part of their fleets and attract environmentally conscious consumers who prioritize sustainability in their transportation choices.
Industry Implications
1. Automotive Industry - The automotive industry can innovate by switching to sustainable manufacturing practices and shifting towards electric SUVs.
2. Car-sharing Industry - The car-sharing industry can innovate by integrating eco-friendly and sustainable vehicles into their fleets to attract environmentally conscious consumers.
3. Electric Vehicle Industry - The electric vehicle industry can innovate by introducing new models of electric SUVs to appeal to consumers who want a sustainable and eco-friendly option for their transportation needs.