The Hummel SS 2011 Collection is a celebration of color, youth and life that captures everything the clothing line is known for while also stepping bravely into new territory.
Featuring extensive use of lively and cheerful colors, the Hummel SS 2011 Collection belies its sporty roots with mischievous playfulness in a way that will undoubtedly appeal to young shoppers in a big way. Also prominent is the way in which the collection incorporates Hummel's characteristic chevrons in ways that suggest movement and fluid design -- something that definitely appeals to fans of athletic-inspired apparel.
Most effective, however, is the stylistic choices of the Hummel SS 2011 Collection photoshoot itself. With its unmistakable focus on uninhibited and feisty freedom, the shoot embodies everything that young consumers looking to make a statement with their clothing can identify with.
Sporty Hipster Fashion
The Hummel SS 2011 Collection Offers Fiesty and Playful Threads
Trend Themes
1. Lively and Cheerful Colors - Catering to young shoppers, incorporating lively and cheerful colors in apparel is a disruptive innovation opportunity.
2. Movement-inspired Design - Integrating Hummel's characteristic chevrons in ways that suggest movement and fluid design caters to fans of athletic-inspired apparel, providing a disruptive innovation opportunity.
3. Uninhibited and Feisty Freedom - Embodying uninhibited and feisty freedom in photoshoots allows young consumers to make a statement with their clothing, presenting a disruptive innovation opportunity.
Industry Implications
1. Fashion Apparel - Incorporating lively and cheerful colors, movement-inspired design, and uninhibited and feisty freedom in fashion apparel presents a disruptive innovation opportunity.
2. Athletic-inspired Apparel - Integrating movement-inspired design and appealing to fans of athletic-inspired apparel offers a disruptive innovation opportunity.
3. Youth-focused Apparel - Catering to young shoppers by incorporating lively colors and embodying uninhibited and feisty freedom in apparel photoshoots provides a disruptive innovation opportunity.