Danish fashion label Hummel has teamed up with the famed candy creators Haribo to create a new line of shoes inspired by the latter's tasty treats. The Hummel Haribo collection is made up of three colorful high-tops that each pay homage to the company's famous licorices and gummy bears.
Candy crazies might notice the 'Rotella' and 'Piratos' licorice-inspired designs of these shoes. Even if you tend to shy away from the sweet stuff, it is nearly impossible not to notice the gummy bear-inspired heel on the yellow shoe. The Hummel Haribo collection is available online from Colette, but expect to pay a pretty penny, about $160 to be exact. Nobody ever said wearing candy on your feet would be cheap.
Candy Company Kicks
The Hummel Haribo Collection is Literally Sweet
Trend Themes
1. Food-inspired Fashion - There is an opportunity for clothing and accessory designers to create food-inspired fashion lines, partnering with food brands like Haribo, to tap into the growing foodie culture.
2. Collaborative Product Design - Opportunity for product designers to work with non-traditional partners, like fashion labels and food brands, to create unique and eye-catching products.
3. Nostalgia Marketing - There is a trend in marketing where brands take inspiration from past products or styles, catering to the nostalgia of consumers. Creating products like the Hummel Haribo shoes can tap into this trend.
Industry Implications
1. Fashion - Fashion industry can partner with food brands to create food-inspired clothing lines, thereby creating unique and eye-catching lines and products, which will appeal specially to foodie culture.
2. Food & Beverage - Food and beverage brands can consider branching out to explore unconventional product lines like fashion, which will help them to expand their offerings.
3. Marketing - The trend of nostalgia marketing is an opportunity for brands to develop new products or revive existing ones with classic and nostalgic themes.