Earlier this year, sportswear retailer adidas had teamed up with beloved musician Pharrell to launch the Humanrace Sičhona, which debuted with two vibrant color schemes -- Blue and Burgundy. Now, the company has announced the launch of a third version of the lightweight sneaker in an all-black colorway.
The new Humanrace Sičhona 'Black' features a Primeknit upper with Futurenatural for added elasticity and comfort and a sock ankle collar donning a grey tag. The sneaker is almost entirely blacked-out, except for a pastel pink Humanrace logo that is printed across its quarter panels.
According to Pharrell, the innovative shoe line was inspired by his friendship with the Native American Dakota tribe members, with the name "Sičhona" closely translating to "Barefoot" in their language.
Indigenous-Inspired Streetwear Sneakers
Pharrell and adidas Unveil the Humanrace Sičhona in Black
Trend Themes
1. Indigenous-inspired Streetwear - The trend of incorporating indigenous design elements in contemporary streetwear presents an opportunity for designers to introduce fresh, culturally-relevant aesthetics in the fashion industry.
2. Lightweight Sneakers with Elasticity and Comfort - The trend of designing lightweight sneakers with added elasticity and comfort features is an opportunity for footwear brands to cater to the growing demand for comfortable yet stylish footwear.
3. Sustainability in Sportswear - The trend of designing environmentally-friendly sportswear presents an opportunity for sustainable innovations in the fashion industry.
Industry Implications
1. Fashion and Apparel - The incorporation of indigenous design elements in contemporary streetwear and the demand for comfortable yet stylish footwear create opportunities for fashion brands to stay relevant in the industry.
2. Footwear - The trend of designing lightweight, comfortable sneakers creates opportunities for footwear brands to innovate and provide products that cater to consumers' evolving needs.
3. Sportswear - The trend of designing sustainable sportswear presents opportunities for brands to differentiate themselves in the market and promote eco-friendliness among customers.