To celebrate the launch of Resident Evil 6, Capcom decided to totally creep out citizens of London by opening a pop-up human butchery and morgue at Smithfields meat market.
Unsuspecting members of the public were given a brief glimpse into the hellish world of Resident Evil as they were invited to sample and purchase a cornucopia of human corpse cuts including hands, feet, ears, eyeballs and even a few severed male reproductive organs. There are also some specialty Resident Evil meats, such as the Peppered Human & Lemon Sausages that were created specifically for the event. All the items on sale would make for an excellent spread of Halloween hors d'oeuvres.
In addition to the pop-up human butchery and morgue, Resident Evil fans were invited to attend two days of lectures at St. Bartholomew’s Hospital Pathology Museum where they can learn all about past, present and future trends in food consumption and hypothesize how cannibalism plays into future human diets.
All proceeds from the sales at the pop-up human butchery and morgue will be donated to the Limbless Association, which provides information and support to people who have been affected by limb-loss.
Human Cadaver Cafeterias
The Pop-Up Human Butchery and Morgue Sells Fake Edible Body Parts
Trend Themes
1. Pop-up Food Experiences - Opportunity for businesses to create unique and immersive dining experiences to attract customers and generate buzz.
2. Shock Marketing - Using controversial and provocative tactics to grab attention and generate media coverage to promote a product or brand.
3. Alternative Food Consumption - Exploring unconventional and taboo food options to challenge traditional notions of what is considered acceptable or edible.
Industry Implications
1. Hospitality - Hotels, restaurants, and event spaces can leverage pop-up food experiences to provide customers with unforgettable dining experiences and differentiate themselves from competitors.
2. Marketing and Advertising - Agencies can help brands develop and execute shock marketing campaigns that generate buzz, create brand awareness, and drive customer engagement.
3. Food and Beverage - Companies in the food industry can explore alternative food consumption trends by introducing unconventional ingredients or product offerings to cater to adventurous eaters and capitalize on niche markets.