Olympic medallist Jamie Baulch has been recruited as a human advert to run the streets of the UK promoting LOVEFiLM's streaming service.
The former team GB runner is using his long distance marathon training as a basis for the unusual marketing approach. He will be running over eight hours a day covering as much ground as possible, bringing the streaming message to film fans. Baulch will be running all day trailing branded banners behind him as the mobile human ad.
Baulch, 38, is going out from Oxford Street at 8am and hitting some of the capital’s busiest streets until the evening rush hour.
This is not the first unusual stunt for Baulch, who holds an Olympic silver medal for the 4x400m relay and took gold at the World Indoor Championships in 1999. Last year, he went head to head with a thoroughbred racehorse over 100 metres at Kempton Park before a delighted crowd – but lost by half a second.
LOVEFiLM is hoping to highlight its streaming service, offering members unlimited DVDs for around $16USD a month.
Urban Sprintvertising
Olympic Medallist Jamie Baulch is a Human Advert for LOVEFiLM
Trend Themes
1. Human Adverts - Using individuals as walking billboards to promote products or services.
2. Unconventional Marketing - Utilizing unique and attention-grabbing strategies to promote brands.
3. Experiential Advertising - Creating immersive experiences to engage and connect with consumers.
Industry Implications
1. Streaming Services - Companies offering online streaming platforms for movies and TV shows.
2. Outdoor Advertising - The industry that focuses on out-of-home advertising, including billboards, signage, and other forms of outdoor media.
3. Sports Marketing - The practice of promoting products or services through sports-related events, athletes, or teams.