Hulu has added more variety to its online video library, from feature films and TV shows to documentaries and short films.
Marketing the new channel is Morgan Spurlock, who is well known for his documentary "Super Size Me." This promotion is primarily being done through Spurlock posting comments about documentary filmmaking on discussion boards.
Along with "Super Size Me," other full-length documentaries include "Inside Special Forces," "Before the Music Dies" and "Hoop Dreams."
The short films at this time come from National Geographic Channel and CINELAN 3 Minute Stories.
Future plans are to add other filmmakers to the question and answer sessions to the site.
On-Demand Documentaries
Hulu Adds Short Films and Documentaries to Its Online Library
Trend Themes
1. On-demand Documentaries - Opportunity for streaming platforms to capitalize on the growing demand for documentary content.
2. Short Films - Opportunity for platforms to curate and showcase short films, catering to audience preferences for shorter, bite-sized content.
3. Documentary Filmmaking - Opportunity for documentary filmmakers to reach a wider audience and engage in Q&A sessions for deeper audience connection.
Industry Implications
1. Streaming Platforms - Disruptive innovation opportunity to expand content offerings with a dedicated section for on-demand documentaries and short films.
2. Film Festival and Distribution - Opportunity to create a digital platform for showcasing and distributing short films, connecting filmmakers with a wider audience.
3. Film Education and Workshops - Opportunity to develop online platforms for aspiring documentary filmmakers to learn, collaborate, and showcase their work to a global audience.