Prior to COVID-19, filming for a new Huggies ad was planned to commence, however before the brand could get the footage it needed, strict social distancing measures were required to prevent the spread of the virus.
To make the commercial, Huggies came up with a plan to ensure safety protocols were adhered to—and sought out videographers who met a number of unique requirements. In addition to making hiring choices based on those who had the skill sets needed to get the right shots, the brand looked for videographers who had children of a specific age range that they would be comfortable putting in the ad. Be The Fox, the production company, put out the posting, and was surprised to see that over 100 applicants responded. The videographers captured the footage at home, and team members communicated via video conferencing to ensure the success of the campaign.
With this endeavor, Huggies shows that when needed, even ad campaigns that would typically see dozens of people on set in a day can be done remotely.
Remotely Filmed Diaper Ads
This Huggies Ad Was Filmed from its Videographers' Homes
Trend Themes
1. Remote Filming - The use of remote filming techniques allows for the creation of ad campaigns without the need for large on-set crews.
2. Safety Protocols - Brands can prioritize safety protocols by adapting filming processes to limit physical interactions on set.
3. Virtual Collaboration - Virtual collaboration tools and video conferencing can support effective communication and coordination for remote filming projects.
Industry Implications
1. Advertising - The advertising industry can explore remote filming methods to minimize health risks while maintaining production quality.
2. Film Production - Film production companies can adopt remote filming techniques to continue creating content during times of social distancing measures.
3. Technology - The technology industry can provide innovative tools and platforms for virtual collaboration and remote filming in the advertising and film production sectors.