Vidal Sassoon knows that in order to be heard you first have to be seen. To prove it, they hit London Fashion Week - one of the most 'see and be seen' events with the campaign "Start Bold Stay Bold." Using the London Lux home hair collection, Vidal Sassoon gave an everyday woman a bold makeover and in just three days watched as she became part of the LFW spotlight!
Vidal Sassoon's Twitter contest asks women to submit photos of things that make them feel bold using #colormebold. The grand winner gets a trip to London and $4K to spend there.
Created by atelier, check out the video below to learn more about the initiative. Let me know if you have questions about the campaign.
http://www.youtube.com/watch?v=EaH5vsfKwps&feature=youtu.be
Thanks,
Kaelyn
CREDITS:
Client: Procter & Gamble
Agency: Leo Burnett & Atelier
Ad or Campaign: Vidal Sassoon #ColorMeBold
Executive Creative Director: Susan Treacy
Art Director: Erika Wolfel
Copywriter: Michele Sloan
Executive Producer: David Schiavone
Production Company: Casta Diva
Director: Juan Delcan
VFX/SPX: Marshall Street Editorial
Editorial: Marshall Street Editorial
Editor: Spencer Ferszt
Music Company: MAS Music
Director of Photography: Juan Delcan & Alyster Hyde
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