HQ Trivia, the live app-based mobile game show that lets users win money by correctly answering a series of questions, recently expanded its portfolio with the launch of HQX Live. In a similar fashion to the company's original model, users must submit their responses live but instead of clicking the right answer, they must submit a photo.
HQX Live photo competition is focused on visual creativity, with questions like "Best Baby Yoda Impression." Players then have 35 seconds to take and submit a photo and viewers then have 60 seconds to vote by swiping left or right. The top six players at the end of the challenge compete in the final where one is declared the winner. Unlike the original HQ Trivia, players won't win money, but instead virtual coins, which can be used in HQ's other games for a chance to win cash.
Live Photo Competition Apps
HQ Trivia Launched the HQX Live Platform Focused on Visual Creativity
Trend Themes
1. Live Photo Competitions - With the popularity of HQ Trivia's new HQX Live platform, we expect to see a rise in live photo competition apps that leverage audience participation and visual creativity for engagement.
2. Gamification of Visual Content - Companies in various industries can incorporate gamification elements to encourage audience participation and feedback, specifically in the realm of visual content.
3. Virtual Currency for Rewards - The use of virtual coins or other in-app currency as rewards for audience engagement in non-monetary games or challenges can be a disruptive innovation for many industries seeking to increase user engagement.
Industry Implications
1. Mobile Gaming - Mobile gaming companies can incorporate live photo competition games to their portfolio, leveraging the trend towards audience participation and social sharing for engagement.
2. Social Media - Social media platforms could leverage live photo competitions as a way to showcase visual creativity among their users to increase engagement and time spent on the platform.
3. Marketing and Advertising - Marketing and advertising firms can adopt the use of virtual currency as a reward for brand activation campaigns that encourage audience engagement and interaction with sponsored content.