The HP Evolution Campaign may lack color and vibrancy but I think they've come up with one of the neatest concepts I've seen in awhile.
As you can see, the spreads are highlighting the great inventions and ideas of the not-so-distant past and how the simplest item can spark one of the most brilliant and essential innovations. HP is of course suggesting that through just one small idea, they have been able to come up with numerous great advances of technology that have always been at the forefront of society (or something like that).
Whatever you make of the HP Evolution Campaign, I'm sure it will be successful in selling a lot of printers.
Tech History Ads
The HP Evolution Campaign Gives a Short History of Innovation
Trend Themes
1. Innovation Campaigns - There's a growing trend of companies using innovation campaigns to highlight their brand's history and spark new ideas for the future.
2. Simplicity in Advertising - More companies are embracing simplicity in their advertising as a way to cut through the clutter and make a lasting impact on consumers.
3. Technology Nostalgia - There's a rising trend of consumers wanting to relive the nostalgia of old technology, creating opportunities for companies to capitalize on retro products and designs.
Industry Implications
1. Printing Industry - The printing industry can use this campaign as an opportunity to highlight their industry's contributions to innovation and inspire new ideas for the future.
2. Technology Industry - The technology industry can use nostalgia and simplicity in their advertising to create connections with consumers and inspire innovation for the future.
3. Marketing Industry - The marketing industry can use innovation campaigns to create engaging content that tells a brand's story and inspires creativity among consumers.