God forbid you're in an emergency and you need help, but if you're reaction is anything like this 'How Americans Use Social Tools in Emergencies' infographic predicts you've got lots of options. While many people might think that calling 911 is the logical answer, according to this infographic it might not be.
As this How Americans Use Social Tools in Emergencies infographic explains, there are a variety of other options that consumers can explore in the case of an emergency. Just when social media is making its mark in consumers minds, it is also having an impact on the sources consumers turn to for news. Twitter, Facebook and other online sources are quickly becoming the go-to in the case of an emergency, so if 911 fails those could be valuable tools for people.
Implications - The impact of social media continues to be felt in a variety of scenarios, even in the case of an emergency as this infographic outlines. As such, companies should be even more accountable of their presence online and on social media sites than in-person these days.
911 Social Media Stats
The 'How Americans Use Social Tools in Emergencies' Infographic is Shocking
Trend Themes
1. Social Media Emergencies - Social media is quickly becoming a go-to source for news and help in emergency situations, presenting potential opportunities for social media platforms to incorporate features to help users in such events.
2. Alternative Emergency Response - The rise in alternative emergency response options, aside from 911, presents opportunities for startups to create solutions such as mobile apps or other digital tools to connect people in need with volunteers or professionals who can help.
3. Crowdsourced Emergency Relief - The potential for social media to serve as a platform for crowdsourced emergency relief efforts presents opportunities for organizations and individuals to leverage social networks to connect and help those in need during and after natural disasters or other emergencies.
Industry Implications
1. Social Media - Social media platforms may increasingly become a go-to source for real-time news and emergency services, indicating opportunities for increased investment in user safety features and localized emergency response partnerships.
2. Emergency Response - The potential for alternative emergency response options and digital tools presents opportunities for startups and established emergency response providers to create new solutions and partnerships that improve response times and enhance the customer experience.
3. Crowdfunding - The potential for social media to serve as a platform for crowdsourced emergency relief efforts and crowdfunding campaigns indicates opportunities for startups and established organizations to create new solutions and partnerships that leverage the power of social networks to help others.