During the outbreak of COVID-19, the Houseparty app is seeing a drastic increase in users. The Houseparty app is becoming more popular in Indian markets, and also with boomers. Previously the app was created for gaming and video calls, but due to the need for digital connection, the app is also being used as a place to host social events. These events can include birthday parties, dinners, and more.
Recently the Houseparty app saw an increase of 50 million uses all around the world, and these users are staying on the platform for an average time of 65 minutes.
Quentin Staes-Polet, the chief of Epic Games India, spoke about the growth of the platform among older users, "Before that it was really a young crowd from 18 to 28 years. Now we've got kids and grandparents that have joined organically."
Video App Market Expansions
The Houseparty App is Seeing an Increased User Base Among Boomers
Trend Themes
1. Increased User Base Among Boomers - Disruptive innovation opportunity: Develop user-friendly features and tailored content for older demographics to cater to their growing demand for digital connection and social events.
2. Booming Indian Market - Disruptive innovation opportunity: Capitalize on the rise of the Houseparty app in India by localizing content, partnering with local influencers, and expanding marketing efforts in the Indian market.
3. Transformation From Gaming to Social Events - Disruptive innovation opportunity: Explore the potential to reposition gaming apps as social platforms for hosting virtual events and gatherings, offering a unique and engaging experience to users.
Industry Implications
1. Social Networking Platforms - Disruptive innovation opportunity: Incorporate interactive features and event hosting capabilities on existing social networking platforms to tap into the growing demand for digital socialization and virtual events.
2. Elderly Care and Entertainment - Disruptive innovation opportunity: Develop specialized apps and services catering to the social and entertainment needs of older adults, leveraging the success of the Houseparty app among boomers.
3. Mobile Gaming - Disruptive innovation opportunity: Integrate social interaction and virtual event hosting features into mobile gaming apps, creating a unique blend of entertainment and socialization for users.