'House of the Very Island' is a Vienna-based design cooperation consisting of Jakob Lena Knebl, Karin Krapfenbauer, Markus Hausleitner and Martin Sulzbacher. Their latest Autumn/Winter 2010/2011 collection is dubbed 'Go Wild in the Country' and channels an exquisite mix of rural, loose-fitting slacks and a more city-boy touch with Oliver Twist tweeds and blazers.
Dark and earthy colors emphasize the brand's commitment to environmental sustainability as well as the effortless anti-fashion looks.
Implications - These looks are a refreshing change from the sometimes reptitive looks of Vogue and InStyle, and showcase a different side of fashion that is catered towards comfort and simplicity without compromising style.
Paint-Smeared Lookbooks
‘House of the Very Island' Autumn/Winter 2010/2011 Collection
Trend Themes
-
Anti-fashion Clothing — Develop clothing that is focused on comfort and simplicity without compromising style.
-
Earthy Tone Fashion — Use eco-friendly materials in earthy colors to emphasize environmental sustainability.
-
Rural and City Fashion Blend — Create clothing that combines rural, loose-fitting slacks with city-boy touches like tweeds and blazers.
Industry Implications
-
Sustainable Fashion — Design and produce clothing that is environmentally sustainable through the use of eco-friendly materials.
-
Anti-fashion Industry — Develop an industry that focuses on comfort and simplicity without compromising style in clothing.
-
Rural/urban Fashion Industry — Create an industry that caters to both rural and urban fashion trends by combining elements of both styles.