LastMinuteTravel has just launched its provoking $1 hotel booking campaign alongside Internet video specialist Keta Keta. The promotion is seriously tempting, but do resist the urge to visit the website for a sentence-long time span--the offering occurs for 15 minutes every day and does not begin until January 26.
The series of promotional videos contains five episodes that were released over a period of five days and reportedly have already reached the monitors of one million viewers. The majority of the videos depict the efforts of a couple that repeatedly tries to secure the incredible deal.
From these, however, the Anniversary episode was banned from YouTube, allegedly for a striptease scene that the wife performs to her tied-up husband. The hero of the tale is a talented Labrador. We have always been told that a dog is a man’s best friend; now it turns out a dog is also a man’s smarter, more capable and clearly selfless friend.
All of the videos have been compiled into one, inside which you are apparently given clues in order to increase your chances at finding the 15-minute windows. Alternately, you can watch each video separately, including the ambiguous Anniversary clip, in the LastMinuteTravel site.
$1/Night Hotels
LastMinuteTravel.com Tempts Wanderlust With Credit Crunch Fares
Trend Themes
1. $1/night Hotels - Disruptive innovation opportunity: Expanding the concept of ultra-low-cost hotels to disrupt the traditional hotel industry.
2. Internet Video Marketing - Disruptive innovation opportunity: Utilizing creative and attention-grabbing videos as a marketing tool to reach a wider audience and generate buzz.
3. Gamification of Promotions - Disruptive innovation opportunity: Incorporating gamification elements, such as clues and challenges, into promotions to engage customers and create a sense of excitement.
Industry Implications
1. Travel and Hospitality - Disruptive innovation opportunity: Introducing disruptive pricing models and marketing strategies to attract cost-conscious travelers.
2. Digital Advertising - Disruptive innovation opportunity: Leveraging internet videos as a powerful and engaging advertising medium to capture audience attention and increase brand awareness.
3. Online Travel Booking - Disruptive innovation opportunity: Incorporating gamification elements, such as clues and challenges, into the booking process to enhance user experience and differentiate from competitors.