In order to expand upon its current offerings, Hot Pockets teamed up with real food truck chefs in order to create its all-new Food Truck Bites and Sandwiches line.
This all-new product assortment includes a variety of bite-sized finger foods, including Triple Cheesy Bacon Melt Bites, Co-Created with Toasty Cheese Mobile Eater and Spicy Asian-Style Beef Rollers, Co-Created with Komodo Truck. The full range includes a range of globally inspired flavors that offer tastes to suit just about everyone. For cooking, these artificial flavor-free Hot Pockets can be warmed in the microwave for a few minutes or prepared in a conventional oven until crispy.
The popularity of gourmet food truck trend has now come full circle, appearing as packaged foods in a convenient bite-sized format that are available from grocery stores.
Food Truck-Inspired Snacks
Hot Pockets and Food Truck Chefs Developed the 'Food Truck Bites'
Trend Themes
1. Gourmet Food Truck-inspired Snacks - Opportunity to create packaged bite-sized snacks inspired by popular food truck flavors.
2. Collaboration with Food Truck Chefs - Disruptive innovation opportunity to partner with food truck chefs to create unique and globally-inspired snack options.
3. Convenience of Packaged Food - Potential for innovation in creating convenient and easy-to-prepare snack options for consumers on the go.
Industry Implications
1. Frozen Food Industry - Opportunity to introduce new frozen snack products that incorporate gourmet food truck flavors.
2. Food Packaging Industry - Disruptive innovation potential in creating packaging solutions for bite-sized food truck-inspired snacks that are convenient for customers.
3. Restaurant Industry - Opportunity for restaurants to expand their business by introducing food truck-inspired snack items on their menus.