Harry Styles’ beauty brand Pleasing is debuting a summer collection of nail varnishes named ‘Hot Holiday.’ The collection comprises four vegan nail polishes that are biodegradable and beach-ready, boasting "sun-drenched hues of beachside vacations" and a glossy finish. The polishes arrive in ocean blue, sunshine yellow, watermelon green, and a translucent color for layering on a top coat.
In addition to the nail polish launch, Pleasing is debuting two skincare products dubbed ‘The Pleasing Spritz’ and ‘The Everybody Oil,’ respectively. The spritz offers ingredients like niacinamide, and hyaluronic acid that hydrate and energize the skin. At the same time, the oil uses chamomile, jojoba, and evening primrose to enhance the texture of your skin. The 'Hot Holiday' collection debuts on July 19 on the Pleasing website.
Musician-Founded Summer Skincare
Pleasing is Launching the 'Hot Holiday' Nail and Skin Collection
Trend Themes
1. Summer Skincare Collection - Beauty brands can tap into summer skincare collections to cater to their customer's needs during the hot season.
2. Vegan Beauty Products - The shift towards vegan and biodegradable beauty products is a trend that is likely to continue, giving rise to opportunities for brands that aim to offer more sustainable options.
3. Multi-product Launch - Brands can aim to create buzz and excitement over their launches by offering multiple products across various categories at the same time.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can innovate by introducing sustainable and vegan beauty products, tapping into a growing trend among ethical consumers.
2. Music and Entertainment - Music and entertainment companies can leverage their brand recognition to launch products outside their traditional market, tapping into a gap in the market for celebrity-backed sustainable brands.
3. E-commerce - E-commerce platforms can aim to capture market share by partnering with or featuring sustainable and innovative beauty brands to cater to customers' increasing demand for eco-friendly products.