Ever picked up a drink that is either too hot or too cold? That problem can be taken care of with the 'Hot/Cold Mug.' The cup changes its message depending on the temperature of the liquid inside.
When your drink is hot the 'Hot/Cold Mug' will read "HOT" with a white background. If your drink is too cold then the mug will say "COLD" with a navy blue background, and if it's somewhere in between, then the cup is half white and half blue.
Thermogenic Message Cups
The Hot/Cold Mug Tells You the Temperature of Your Beverage
Trend Themes
1. Thermochromic Packaging - Opportunity for packaging innovations that visually indicate temperature changes.
2. Personalized Temperature Monitoring - Potential to create smart devices that display real-time temperature information for beverages.
3. Enhanced Consumer Experience - Opportunity to enhance user satisfaction by providing immediate visual feedback on beverage temperature.
Industry Implications
1. Packaging - Disruptive innovation opportunities for packaging companies to develop thermochromic materials.
2. Smart Devices - Potential for smart device manufacturers to create personalized temperature monitoring devices for beverages.
3. Food and Beverage - Opportunity for food and beverage companies to enhance consumer experience by incorporating thermochromic mugs.