Though the COVID-19 pandemic has quelled some of the demand for fast food breakfast offerings, Hardee's is hoping to revive the category with its new Hot Cakes Breakfast Sandwich.
Available as of August 19, 2020, Hardee's Hot Cakes Breakfast Sandwich offers a twist on a more traditional breakfast sandwich. Instead of bread, the new dish starts with a pair of golden maple hotcakes. a savory sausage patty and a fluffy folded egg and then sandwiched between the hotcakes. The whole thing is also served with a side of maple syrup to complete the sweet and savory combo.
If you're extra hungry, there's also the new Hot Cakes Breakfast Platter, which features three hotcakes, two folded eggs, a side of maple syrup, and your choice of sausage or bacon.
Savory Hotcake Breakfast Sandwiches
Hardee's New Hot Cakes Breakfast Sandwich is Coming in August
Trend Themes
1. Reviving Fast Food Breakfast - There is an opportunity for fast food chains to revive the breakfast category with innovative and unique offerings like Hardee's Hot Cakes Breakfast Sandwich.
2. Savory Twist on Traditional Sandwich - The introduction of savory hotcakes as an alternative to bread in breakfast sandwiches presents a disruptive innovation opportunity for the food industry.
3. Sweet and Savory Combination - The combination of sweet maple syrup with savory ingredients in breakfast sandwiches creates a unique flavor profile that can be explored by food businesses.
Industry Implications
1. Fast Food - Fast food chains can tap into the breakfast category and introduce new menu items to attract customers.
2. Food - The food industry can experiment with different ingredients and flavors to create innovative breakfast sandwich options.
3. Maple Syrup - Maple syrup producers can partner with food businesses to promote the use of maple syrup as a condiment in breakfast sandwiches.