The Hormel Natural Choice brand has been given an overhaul to keep it relevant with today's consumer and further build on its success as a solid choice for 100% natural deli meat products.
The brand is showing off a new packaging design that includes a refreshed logo alongside the reduction of packaging materials for a more sustainable edge. The packaging reduction is estimated to save 337,000-pounds of waste each year over the previous version, which contributes positively to the 20 By 30 Challenge goals as set out by the brand's parent company Hormel Foods.
Associate Brand Manager Jeff Wallace commented on the refreshed Hormel Natural Choice brand saying, "This redesign brings a fresh, new look to packaged lunch meat and delivers a craveable option that never compromises on flavor. Additionally, consumers can indulge in their meal knowing that we are taking action by changing our packaging to save on overall packaging materials used. We are proud to continue to deliver products with no preservatives, no nitrates or nitrites added."
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Trend Themes
1. Sustainable Packaging Redesign - Embracing sustainable packaging materials and design to reduce waste and align with environmental goals.
2. Culinary Brand Refresh - Refreshing brand imagery and packaging to resonate with modern consumer preferences and enhance product appeal.
3. Eco-friendly Product Innovation - Innovating with eco-friendly product solutions like natural deli meats without preservatives to meet growing consumer demands.
Industry Implications
1. Food Packaging - Opportunities for food packaging companies to develop eco-friendly solutions and assist brands in reducing waste.
2. Brand Marketing - Potential for brand marketing agencies to help companies refresh their brand image and packaging to stay competitive in the market.
3. Food Manufacturing - Chances for food manufacturing industries to explore preservative-free product innovations to cater to health-conscious consumers.