Translated from Spanish, the name Bandida means 'female outlaw,' and the brand really delivers a mean Horchata Cold Brew. The recipe is dairy-free, vegan, and contains no refined sugar, with refreshing notes of cinnamon and vanilla. Individuals can opt-in for the caffeine goodness by purchasing a pack of six 10 oz. single-serve bottles, with each carrying the equivalent of one cup of strong coffee. The Horchata Cold Brew's packaging itself is smart, modern, and colorful as Bandida really tries to rope in the Millennial crowd who are constantly on the go and constantly in need of a large, refreshing dose of caffeine.
As a brand, Bandida is committed to sourcing ingredients from female farmers and producers around the world, as well as empowering women in business to follow their dreams and perfect their craft.
Horchata Cold Brew Coffees
Bandida Boasts an Aesthetically Pleasing On-the-Go Beverage
Trend Themes
1. Dairy-free Beverages - Opportunity for companies to create or promote dairy-free beverages as a healthier and more inclusive option for consumers.
2. Smart Packaging - Opportunity for companies to incorporate aesthetically pleasing and functional packaging to capture the attention of on-the-go consumers.
3. Eco-friendly Ingredients - Opportunity for companies to focus on eco-friendly ingredients and sustainable sourcing methods, as consumers become more conscious of their impact on the environment.
Industry Implications
1. Beverage - Beverage companies can leverage the popularity of cold brew coffee and incorporate unique flavors and ingredients to differentiate their products from competitors.
2. Sustainability - Sustainability-focused companies can partner with beverage companies to promote eco-friendly ingredients and production methods and appeal to consumers' concerns about the environment.
3. Female Empowerment - Companies can join the movement to empower women in business by supporting female farmers and producers and incorporating their products into their supply chains.