'Sheba,' the popular cat food brand, has begun operations for its 'Hope Reef' restoration project. This project is tackling the Salisi Besar reef in Indonesia that was previously almost completely dead. As part of this initiative, the reef has been nicknamed the 'Sheba Hope Reef.'
Sheba is restoring the reef through a combination of healthy coral fragments from healthier parts of the ocean and manmade "reef stars." The mixture of natural coral and manmade architecture is then placed in different areas of the reef in order to attract marine life. Then, as more marine life are attracted, more species will move in to forge an oceanic ecosystem. The coral can then continue to be naturally produced as the reef revitalizes itself.
Sheba arranged the manmade reef stars on the waterbed to spell out the word "HOPE" as an homage to the campaign. This word can be viewed from the surface.
Coral Reef Restoration Projects
Sheba's Hope Reef Project is Revitalizing Indonesian Marine Life
Trend Themes
1. Coral Reef Restoration - The growing need for restoration initiatives for endangered coral reefs creates a need for innovative and sustainable restoration methods.
2. Artificial Reefs - The emergence of new technologies to create artificial reefs presents opportunities for businesses to participate in and develop sustainable marine restoration initiatives.
3. Ocean Conservation Campaigns - The spotlight on ocean conservation campaigns by big brands can encourage public awareness and responsibility towards the health and preservation of marine life.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can leverage their resources to implement coral reef restoration initiatives that utilize their existing business operations and products.
2. Construction - The construction industry can explore opportunities to develop sustainable reef building materials and methods for marine restoration projects.
3. Tourism - The tourism industry can support and invest in sustainable coral reef restoration projects as an integral part of their eco-tourism offerings.