The iconic sports bar and grill chain Hooters recently announced it will be entering the alcohol distribution sector with the launch of its new Hooters Spirits Line. The collection includes Hooters Vodka, Hooters Gin, Hooters Dark Rum, Hooters Light Rum, Hooters Tequila Silver, Hooters Tequila Gold, Hooters American Whiskey, and Hooters Heat Cinnamon Whiskey.
Each bottle from the Hooters Spirits Line features the company's distinctive logo and a large, stenciled image of an owl. The bottles are made from clear glass with a bright orange seal atop the bottle's neck. The design is on-brand with Hooter's retro-themed colors and images.
The Hooters Spirits line will be available for purchase in Hooters restaurants and select retailers in the United State by Fall 2019.
Restaurant-Branded Spirits Collections
The Hooters Spirits Line is Launching in the United States
Trend Themes
1. Restaurant-branded Spirits Collections - The trend of restaurant-branded spirits collections allows restaurants to expand their brand through specialty alcohol products.
Industry Implications
1. Alcohol Distribution Sector - The alcohol distribution sector can take advantage of the trend of restaurant-branded spirits collections by partnering with restaurants to distribute and market their specialty alcohol products.