Edgy, eccentric and vibrant are all words to describe the Hood By Air Fall Winter 2013 Collection. Hood By Air (HBA) has been around for six years, but recently gained enormous attention and success through certain rapper and celebrity affiliations.
Hood By Air is a creative collective by Shayne Olivier and Raul Lopez; their designs have been featured on the likes of A$AP Rocky, Drake, Kendrick Lamar, Nick Young, 2 Chainz and many others. HBA has often been referred to as "street goth" clothing.
This year's collection features bold graphic designs and unique 3D graphics. Typographic tees, longsleeves, and hoodies take the stage with the new Hood By Air Fall Winter 2013 Collection Check it out online now at the Hypebeast store.
Eccentric Edgy Streetwear
The Hood By Air Fall Winter 2013 Collection is Vibrant
Trend Themes
1. Edgy Streetwear Fashion - The Hood By Air collection showcases vibrant and eccentric streetwear designs that offer opportunities for fashion brands to be more daring and innovative.
2. Celebrity-influenced Fashion - Hood By Air's success through rapper and celebrity associations highlights the potential for fashion brands to leverage the influence of influential individuals.
3. 3D Graphics in Fashion - The Hood By Air collection's use of unique 3D graphics creates opportunities for fashion brands to incorporate cutting-edge design techniques.
Industry Implications
1. Fashion Industry - The Hood By Air collection's success demonstrates the potential for disruptive innovation in the fashion industry to create edgy, celebrity-influenced designs.
2. Music Industry - The rapper and celebrity associations with Hood By Air demonstrate the potential for disruptive innovation in the music industry to influence fashion trends.
3. Graphic Design Industry - The incorporation of unique 3D graphics in the Hood By Air collection presents opportunities for disruptive innovation in graphic design for fashion brands.