Widely popularized by rapper A$AP Rocky, Hood By Air has been a major player in the fusion of hip hop and designer fashion this past year. Its 2014 Spring/Summer collection was revealed at the New York Fashion Week and offers a vivid collection of pieces with an array of different fabrics.
The pieces boast an array of striking colors, paired alongside their classic box logo 'HBA'. Designer button-ups and suits are blended with streetwear-inspired cuts that give these high-end designer pieces a modern urban vibe. While HBA is a menswear company, the runway show included both men and women, which suggests a unisex feel to the collection.
Hood By Air is at the forefront of high fashion and streetwear, and its experimental designs and cuts from the 2014 collection are sure to turn heads.
Sports Jersey-Inspired Couture
Hood By Air Recently Released its 2013 Spring/Summer Collection
Trend Themes
1. Fusion of Fashion and Streetwear - There is an opportunity to create innovative designs that combine high-end fashion with urban streetwear.
2. Unisex Fashion Collections - Designers have the potential to create inclusive fashion collections that cater to both men and women.
3. Experimental Designs and Cuts - There is a market for unique and unconventional fashion designs that push the boundaries of traditional fashion.
Industry Implications
1. Fashion - The fashion industry can explore collaborations between high-end designers and streetwear brands to create cutting-edge fashion collections.
2. Streetwear - Streetwear brands can innovate by incorporating high-end fashion elements into their designs, creating a new category of fashion.
3. Gender-inclusive Fashion - The fashion industry can focus on creating unisex fashion collections that appeal to a wide range of consumers.