Fashion label Hood by Air showcased its Fall/Winter 2014 Collection in a stunningly edgy and eccentric runway show in New York Fashion Week that had everyone both delighted and bewildered.
Playing with the idea of sexuality and what it means to be male and female, designer Shayne Oliver wanted to take things one step further and dressed the models in the show in wreathes of hair extensions and got makeup artists to give the models a fabulously androgynous appearance.
Featuring sewn and cut designs, zippers, detachable appendages and subdued color blocks, the mostly black-and-white collection was adorned with surprising little details.
The streetwear-inflected Hood by Air style is quickly gaining momentum and praise for adding some visceral energy to the fashion scene.
Androgynous Visceral Collections
The Hood by Air Fall/Winter 2014 Collection is Edgy and Eccentric
Trend Themes
1. Androgynous Fashion - There is a disruptive innovation opportunity in creating and promoting gender-neutral fashion that challenges traditional gender norms.
2. Edgy and Eccentric Collections - Designers can explore the opportunity of creating fashion collections that embrace unconventional styles and provoke strong emotional reactions.
3. Streetwear-inflected Style - The trend of blending streetwear influences with high fashion opens up opportunities for brands to appeal to a younger, urban demographic.
Industry Implications
1. Fashion - Brands and designers can tap into the growing demand for unique and innovative fashion collections.
2. Beauty - The use of unconventional makeup and hairstyling techniques in fashion shows presents opportunities for beauty brands to experiment with edgy and avant-garde looks.
3. Retail - Retailers can cater to the increasing popularity of androgynous and eccentric fashion by curating collections and creating dedicated spaces in-store or online.