More consumers are seeking to avoid harsh chemicals and are opting to purchase organic beauty products -- a need that has prompted the launch of the new skincare company Honua Skincare. The all-natural skincare company recently expanded its product collection with the introduction of the Hawaiin Beauty Water that functions as a liquid exfoliant.
The Hawaiin Beauty Water was created to gently exfoliate your skin and is suitable for all skin types. The organic product features Papaya Enzymes, Aloalo (Hawaiian Hibiscus), Willow Bar, and Ko (Hawaiian sugar) and these ingredients work together to give users a glowing complexion without drying out their skin.
Consumers can use the product up to five times a day by applying a few pumps of the product onto a cotton pad and wiping it across their face and décolleté.
All-Natural Liquid Exfoliants
Honua Skincare Recently Launched the New Hawaiian Beauty Water
Trend Themes
1. Organic Beauty Products - An increasing number of consumers are seeking organic beauty products that contain all-natural ingredients, which presents an opportunity for disruptive innovation in the skincare industry.
2. Liquid Exfoliants - Liquid exfoliants are becoming more popular among consumers who want a gentler, more natural alternative to traditional exfoliating products, and this trend could pave the way for new innovations in the skincare industry.
3. Hawaiian-inspired Skincare - Honua Skincare's Hawaiian-inspired approach to skincare, which incorporates traditional ingredients like Papaya Enzymes and Hawaiian Hibiscus, could inspire other companies to create products that draw from regional or cultural sources of inspiration.
Industry Implications
1. Skincare - Honua Skincare is a new company that has responded to consumer demand for all-natural, organic skincare products, and other companies in the skincare industry may want to respond similarly in order to remain competitive.
2. Organic Beauty Products - The growing trend for organic beauty products that use all-natural ingredients has created a need for innovation in the beauty industry, and companies that can meet this demand could find success in the market.
3. Sustainable Skincare - As consumers become increasingly concerned about sustainability and the environmental impact of their purchasing choices, there may be an opportunity for companies to create all-natural skincare products that are also sustainably sourced and produced.