It seems that Johnny Rockets is entering into the chicken sandwich wars with its new Honey Mustard Chicken Sandwich. Part of the brand's 2019 fall lineup, the new sandwich puts a sweet and salty twist on fried chicken.
Johnny Rockets' new Honey Mustard Chicken Sandwich starts with your choice of a grilled or crispy chicken breast. The chicken fillet is then topped with melted cheddar cheese, applewood-smoked bacon, tomato, lettuce, and honey mustard sauce on a warm Bavarian Pretzel Bun. The pretzel bun is part of a larger, pretzel-forward fall lineup, which also includes the new Honey Mustard Pretzel Burger, Pretzel Bites, and even a Caramel Pretzel Shake finished with pretzel stick and pretzel crumbles.
Pretzel Bun Chicken Sandwiches
Johnny Rockets' New Honey Mustard Chicken Sandwich is Here for Fall
Trend Themes
1. Chicken Sandwich Wars - Capitalizing on the chicken sandwich trend, there is an opportunity to create innovative chicken sandwich variations, such as using unique bun options or adding unconventional toppings.
2. Pretzel-forward Fall Lineup - The popularity of pretzel-based menu items in the fall season opens the door for new and creative pretzel-inspired dishes, desserts, and beverages.
3. Sweet and Salty Flavor Combinations - The combination of sweet and salty flavors presents an opportunity to develop unique culinary creations that appeal to a wide range of taste preferences.
Industry Implications
1. Fast Food - The fast-food industry can explore different bun options, condiments, and flavors to innovate and offer customers exciting chicken sandwiches that stand out from the competition.
2. Bakery - The bakery industry can experiment with pretzel-based products and develop new varieties that can be incorporated into sandwiches, bread rolls, and other baked goods.
3. Beverage - The beverage industry can create unique drinks that combine sweet and salty flavors, offering consumers interesting and refreshing beverage options that complement their meals.