The Anton Honey branding aims to help correlate the heritage of the product and the humble beginnings of the company to the consumer in a friendly, inviting way. Focusing on minimal branding aside from a simple label and minimal paper packaging, the Anton Honey branding aims to remain artisanal rather than setting sights on mass production.
Artisan brands are seeing a boost in popularity as consumers opt to seek out products that are created locally and maintain a commitment to the community and values of nature. This can be observed with Anton Honey, which features branding designed by Tomaz Hrastar who is one of the grandchildren to the brand's creator, Anton Hrastar.
Each of the Anton Honey products is emblazoned with the statement "Made by my bees, bottled by me" to help convey the local nature of the product.
Artisanal Honey Branding
Anton Honey Delivers a Raw Product in a Family-Focused Package
Trend Themes
1. Artisanal Branding - Opportunities for creating unique, personalized branding for locally-sourced and handcrafted products
2. Community-driven Products - Consumers seeking out products with a commitment to community and sustainability
3. Heritage Branding - Opportunities to showcase the history and tradition of a family or community in branding for artisanal products
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend towards locally-sourced and community-driven products with unique, personalized branding
2. Artisanal Crafts - Opportunities for creating heritage-driven branding in the artisanal crafts industry to showcase the history and tradition behind products
3. Sustainability - Sustainable companies can showcase their commitment to the community and local production with unique branding that highlights their values