The 'Honest By' website is an online boutique launched by Bruno Pieters, who used to be the designer at Hugo Boss, that ensures all manufacturing and production costs are transparent.
Typically, costs associated with the manufacture of clothing can obscure and hidden, so Pieters set out to offer fashion for men and women from which production costs are unambiguous. The 'Honest By' website offers customers a complete break-down of the costs associated with each item of clothing -- for example, the cost of materials like fabric and buttons -- and even displays the garments' markup prices. Customers can also find out exactly where and by whom the items are made.
The first fashion collection for the 'Honest By' website has been designed by Pieters himself. Pieters hopes to expand the site's offerings in the near future to include collections by guest designers.
Unambiguous Fashion e-Tailers
'Honest By' Website is Transparent About Manufacturing Costs
Trend Themes
1. Transparent Manufacturing Costs - Opportunity for businesses to increase transparency and build trust with consumers by providing detailed breakdown of production costs.
2. Unambiguous Pricing - Businesses can differentiate themselves by displaying clear markup prices and avoiding hidden costs.
3. Ethical Manufacturing - Growing trend of consumers demanding information about where and by whom products are made, creating opportunities for businesses to showcase ethical manufacturing practices.
Industry Implications
1. Fashion E-commerce - E-commerce platforms can leverage transparency in manufacturing costs to attract consumers looking for ethical and transparent fashion products.
2. Sustainable Fashion - Sustainable fashion brands can use unambiguous pricing strategies to educate consumers about the true value of their products.
3. Fashion Designers - Fashion designers can collaborate with 'Honest By' or similar platforms to showcase their collections and benefit from the transparency and ethical manufacturing practices offered.