In celebration of the Honda Summer Clearance Event, the automaker has released a series of commercials based on cliche movie endings such as those usually found in action/adventure, college humor and family comedy films. The campaign, created by RPA, is accompanied by both print ads and online ads, and the TV spots will air during "high-profile network programs," such as 'NCIS' and 'America's Got Talent.
In the action and adventure-themed commercial, shown here, a new Honda Accord owner, complete with a leather jacket and aviators, drives off into the sunset while 'You’ve Got Another Thing Coming' by Judas Priest plays. In contrast, the college-themed commercial showcases a group of young graduates embarking on a college adventure after one of them buys a Honda Civic. To see the rest of the commercials for promoting the Honda Summer Clearance Event, visit Honda's YouTube channel.
Cliche Film Car Campaigns
Honda Summer Clearance Event is Promoted Through Movie Endings
Trend Themes
1. Cliche Film Endings - Exploit the popularity of cliche movie endings to create innovative and engaging advertising campaigns.
2. Movie-inspired Marketing - Leverage the nostalgia and emotional connections of movie enthusiasts by incorporating movie references into marketing strategies.
3. Cross-media Advertising - Combine TV spots, print ads, and online ads to reach a wider audience and maximize brand exposure.
Industry Implications
1. Automotive - The automotive industry can explore creative advertising campaigns that tap into the entertainment value of films.
2. Film and Entertainment - The film and entertainment industry can collaborate with brands to create integrated marketing campaigns that resonate with moviegoers.
3. Advertising and Marketing - The advertising and marketing industry can embrace cross-media strategies to deliver consistent brand messages across multiple platforms.