New Honda print ads by London-based advertising agency Wieden and Kennedy seek to champion not only Honda vehicles but also the roads on which they are driven. The ads showcase a range of Honda cars, including the Jazz 1.4 EX, the Civic Type R and the Accord EX GT, and exact reproductions of streets in the UK.
The cross-section of road on which the cars appear were modeled after real streets. The road on which the Civic appears was chosen using a nomination process in which UK Civic drivers were asked to nominate their favorite driving roads. The winner, the A82, was then precisely rebuilt in studio and then immortalized in the Honda print ads.
Cars That Reconstruct Roads
Honda's Clever Civic, Accord and Jazz Print Ads
Trend Themes
1. Road Surface Reconstruction - There is an opportunity to develop new technologies that enable cars to reconstruct damaged roads as they drive over them.
2. Crowdsourced Road Design - Companies could crowdsource road design by asking drivers to nominate and vote for their favorite driving roads.
3. Location-based Advertising - Location-based advertising could be used to showcase a range of products and services that are relevant to specific roads and geographical locations.
Industry Implications
1. Automotive - There is potential for car manufacturers to develop new technologies that enable cars to reconstruct damaged roads as they drive over them.
2. Infrastructure - Infrastructure companies could use crowd-sourced data to identify popular driving roads, and prioritize them for repair and maintenance.
3. Advertising - There is potential for location-based advertising companies to create ads that are tailored to specific roads and geographical locations, showcasing a range of relevant products and services.