Forget the stuffed toy that came in your cereal box this morning and imagine a brand new Honda Civic popping out instead! The Honda cereal box campaign created a giant work of art outside the Vancouver Art Gallery which made this seemingly impossible dream a reality.
To celebrate the launch of the new Civic, Honda installed a 20 foot tall cereal box on the side of the building with a brand new 2012 Honda Civic as the "prize" spilling out of it.
According to VanCityBuzz, "This unique launch taps into the idea that the ninth generation Civic is like a prize that you found inside of your cereal box as a kid and will make driving fun again."
This campaign is a stroke of genius! What an interesting way to draw attention to the car!
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