Hay is a Danish homeware brand that has seen a steady expansion in the market since its founding year -- 2002. Launched by Rold and Mette Hey, the company recently entered the North American landscape in both digital and physical formats.
The homeware brand's inaugural brick-and-mortar establishment is located in Portland in an industrial-style building. Hay matches this surrounding splendidly as it fosters an interior design that is potent with vibrant colors. In its shop, the label makes an extensive range of furniture, kitchenwear, textiles and home accessories available to the consumer. The sleek presentation of objects within the retail space definitely adds an aura of authenticity that appeals to a minimalist aesthetic. By way of this simplicity and whimsicality, the homeware brand's Portland shop will surely be a hot spot for those looking to redecorate.
Photo Credits: Chris Dibble
Colorful Homeware Brand Expansions
Hay Opens Its First Brick-and-Mortar Establishment in Portland
Trend Themes
1. Minimalist Homeware - With a focus on clean lines and vibrant colors, there is an opportunity to innovate and disrupt the homeware industry with modern pieces that cater to the minimalist aesthetic.
2. Retail Experience - Expanding into brick-and-mortar establishments offers an opportunity for homeware brands to provide customers with an immersive retail experience that showcases their products in a unique and authentic way.
3. International Expansion - As demonstrated by Hay, there is a growing trend for homeware brands to expand their reach internationally, allowing them to tap into new markets and connect with audiences on a global scale.
Industry Implications
1. Homeware - The homeware industry has an opportunity to embrace minimalist design and offer customers a modern retail experience with vibrant colors and sleek presentation.
2. Furniture - Furniture companies can take inspiration from Hay's minimalist, yet colorful designs and innovate with modern pieces that cater to the minimalist aesthetic.
3. Interior Design - Interior designers can draw inspiration from Hay's vibrant color palette and minimalist design aesthetic to create unique and modern spaces that cater to their clients' tastes and preferences.