On July 24th (also known as 24/7 day), first responders will be recognized for their hard work with free coffee and food at an estimated 30,000 convenience stores across the country. These hometown heroes include first responders, medical personnel, 9-1-1 professionals, and Red Cross volunteers who work 24/7 to ensure people don’t face emergencies alone.
A variety of free offers are available at participating retailers on 24/7 Day, including free coffee, fountain drinks, bottled water, and breakfast for first responders. Through 24/7 Day, the NACS Foundation also raises awareness and donations for the American Red Cross, while highlighting the convenience store industry's commitment to supporting local heroes in their communities.
"Convenience retailers are often the first supporters to first responders. Thanks to their 24/7 operations, convenience stores are often the only place open to serve first responders and medical personnel working overnight hours. Convenience stores also help ensure fuel, water, food and other necessities are available for emergency workers and customers during the duration of disaster events and have been instrumental as the COVID-19 pandemic continues to impact daily life," said Stephanie Sikorski, executive director of the NACS Foundation.
Branded First Responder Initiatives
Convenience Store Industry Unites to Honor "Hometown Heroes"
Trend Themes
1. Branded First Responder Appreciation - Creating initiatives to show appreciation for first responders can build brand loyalty and positive perception in the community.
2. Convenience Store Community Support - Partnering with local organizations to support community heroes can increase customer loyalty and drive positive brand perception.
3. Disaster Response Preparedness - Convenience stores can leverage their 24/7 operations to serve as critical resources for emergency responders and customers during natural disasters.
Industry Implications
1. Convenience Store - Convenience stores can build positive brand perception and customer loyalty by supporting and serving first responders and medical personnel.
2. Emergency Services - First responder initiatives can drive positive relationships between emergency services and local businesses, as well as increase community engagement and support.
3. Nonprofit - Partnering with nonprofits like the American Red Cross can help convenience stores give back to the community and drive positive community relationships.