In the midst of the COVID-19 pandemic, global media commerce company, Travelzoo, recently joined forces with Canadian lifestyle company, Peace Collective, to launch the new #HomeTodayTravelTomorrow capsule collection. The new series includes a crewneck t-shirt and face mask adorned with a message encouraging wanderlust consumers to stay home during the global pandemic. The pieces are targeted to specific large Canadian cities including Toronto, Vancouver, and Calgary as well as certain US cities.
In addition to reminding consumers to stay safely at home during these challenging times, the #HomeTodayTravelTomorrow capsule collection will also give back to communities. For each pack of masks purchased, a mask will be donated to a frontline worker in need. For each shirt purchased, three meals will be provided to a person in need through a local food bank. As well, for every purchase from the #HomeTodayTravelTomorrow collection will include a $10 Travelzoo promo code, and an entry to win a Golden Ticket Getaway — an all-expenses-paid trip for two to Portugal.
Quarantine-Promoting Apparel
Travelzoo and Peace Collective to Celebrate #HomeTodayTravelTomorrow
Trend Themes
1. Quarantine-promoting Apparel - Opportunity for creating apparel that promotes staying home during crises.
2. #hometodaytraveltomorrow - Trend of encouraging consumers to stay home now and travel later.
3. Donation-inclusive Fashion - Increasing popularity of fashion items that give back to communities.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for quarantine-promoting apparel.
2. Travel and Tourism - Opportunity for the travel industry to leverage the #HomeTodayTravelTomorrow trend.
3. Social Impact - Industries focused on social impact can explore donation-inclusive fashion as a disruptive innovation opportunity.